18 Comments
We've gleaned quite a lot of useful information from the Industry Survey. I want to use this data now to help you grow your eyelash extension business, so let's get your pricing right! Not sure how much to charge for eyelash extensions? Well, we are going to take the guesswork out of this process, and help you find the “sweet spot” for your skill-set and location. In this post, we will be considering these various factors:
I recommend that every new lash artist be realistic with their pricing. As a new service provider, you cannot and should not overprice your services. I've been an educator for 13 years, earned some credibility in the lash world, and have seen every side of this topic. There are good reasons for not overpricing. A new lasher should apply at least 10-12 full sets of lashes before charging anything near a full price service. One reason is that you’re not going to have the skill level you need to impress your new clients. It will take you more time, and you won't be able to get as many lashes on as your client will expect.
Remember, most clients want a very full, fluffy lash! For tips on how to speed up your lashing technique, check out this article. Secondly, big prices will set you up for a big disappointment when your client doesn't rebook their lash service. We may think that we did an amazing application... And most do, but at a certain skill level. Be ambitious, but also be realistic. Don’t take anything personally - lashes aren’t for everyone. You will find some amazing clients out there that love you and your work at any skill level. We live for these lovely clients.
With that said, I have found that if you research lash artists in your area, you will discover what other "lashers" are charging. Setting your beginner prices at about 30-40% lower than a seasoned lash artist is a good place to start. This will keep those clients with you and they will be happy and proud of you as your skills improve. This lower price point will also lure in people who are curious and have wanted to try lashes, but didn’t want to throw down dollars at a higher price point. You need the practice, and they want to try lashes. This is a win-win! Remember that the industry average is somewhere between $81-$120 for a full set of lash extensions. I personally recommend that my students charge between $65-$79 for a full set, until they can reach an hour-and-a-half for an application.
This is just a helpful guideline, nothing is sealed in stone here. As a novice lash artist, you may be hesitant to think about raising your prices. Let’s take a look at when you should do this and what steps to take in making this happen as painlessly as possible...
You don’t have to wait for any particular time of year to put your price increase in place, but many salon professionals will price increase just before the holiday season. Clients are in a more generous mood and expect to spend a bit more during this time of year. So, if you are pre-booked and feel like you are ready, just do it! Don’t forget to increase the prices for any add-on services you are doing as well.
Are you waxing brows? Are you doing any kind of targeted treatments? Lip, eye or neck treatments? Don’t forget to do a bump up in those services as well. This may be a little scary to put into practice, but after you answer your clients' questions about the increase a few times, you will feel more comfortable addressing any enquiries in the future. Read How to Better Communicate Your Prices to Your Client for more info on that subject. I always joke a little and tell my clients that my increase is equivalent to them getting one less designer coffee every two weeks. When I put it to them like that it’s a no brainer. Good luck and let me know how things work out for you with raising your prices!
Maryann has an accomplished, 30+ year background in the beauty industry. As a cosmetologist she opened her first salon in ’83. She has specialized as an educator since 2006. Maryann knows what it takes to create successful salon businesses and is here to share her experience with you.
There’s so many different types of volume lashes, what’s the best way to price those? Should there be a set price for “volume” or different prices depending on if it’s 2D, 3D, 4D+, etc.?
Hi Miranda,
There are many companies who offer samples of products you can try out before you purchase. You can do an internet search for such companies. Take your time and do your research and I’m sure you can find products you may like.
Hope that helps!
Hi Miranda,
There are many companies who offer samples of products you can try out before you purchase. You can do an internet search for such companies. Take your time and do your research and I’m sure you can find products you may like.
Hope that helps!
I am trying to start selling lashes. I need to know the exact steps I need to take. I’m a beginner so can some help a sister out lol?
Hi Nicole,
Congratulations on your business. Remember to keep your prices in line with your expertise. Instead of offering discounts, try adding on a product or an additional service as a way to keep your prices set. Once you start discounting, it’s hard to stop. You put in the hard work, enjoy it!
Thank you so much for this information!!! Very helpful :)
I’m opening hoping on Feb 1st!!
Most of my clients are my daughters friends and are probably expecting a low cost as well I’m just starting.
I’ve save your website on my phone!!
Thanks again
Nicole
Hello Dani,
Check out the series of blog post on the Glad Lash Blog. It’s called “Starting from Scratch”
It takes you step by step on how to get your business off the ground. I’m sure you will find some great tips and information there.
Best of luck to you!
I am definitely looking for an mentor in this industry. I’m looking to start a business in the eyelash extension & Miroblading industry. I honest don’t know where to start. Not sure how the inside of my building should look nor do I know the materials or furniture I will need to look presentable to customers. How I should market etc! If you have a program that I can get going into my new Journey I will greatly appreciate the help.
Hi Amanda,
It can be challenging to get a handle on pricing. Personally, I don’t charge a different price for how many fans I apply. I have a flat fee for Classic and a Flat fee for Volume. Some lash artists charge by the hour. There is no hard rule on pricing. Check what others in your area are charging and if it seems reasonable, then use those prices for a baseline. You can adjust prices as your business grows. Best of Luck!
There’s so many different types of volume lashes, what’s the best way to price those? Should there be a set price for “volume” or different prices depending on if it’s 2D, 3D, 4D+, etc.?
Hi Miranda,
There are many companies who offer samples of products you can try out before you purchase. You can do an internet search for such companies. Take your time and do your research and I’m sure you can find products you may like.
Hope that helps!
Hi Miranda,
There are many companies who offer samples of products you can try out before you purchase. You can do an internet search for such companies. Take your time and do your research and I’m sure you can find products you may like.
Hope that helps!
I am trying to start selling lashes. I need to know the exact steps I need to take. I’m a beginner so can some help a sister out lol?
Hi Nicole,
Congratulations on your business. Remember to keep your prices in line with your expertise. Instead of offering discounts, try adding on a product or an additional service as a way to keep your prices set. Once you start discounting, it’s hard to stop. You put in the hard work, enjoy it!
Thank you so much for this information!!! Very helpful :)
I’m opening hoping on Feb 1st!!
Most of my clients are my daughters friends and are probably expecting a low cost as well I’m just starting.
I’ve save your website on my phone!!
Thanks again
Nicole
Hello Dani,
Check out the series of blog post on the Glad Lash Blog. It’s called “Starting from Scratch”
It takes you step by step on how to get your business off the ground. I’m sure you will find some great tips and information there.
Best of luck to you!
I am definitely looking for an mentor in this industry. I’m looking to start a business in the eyelash extension & Miroblading industry. I honest don’t know where to start. Not sure how the inside of my building should look nor do I know the materials or furniture I will need to look presentable to customers. How I should market etc! If you have a program that I can get going into my new Journey I will greatly appreciate the help.
Comments will be approved before showing up.
Maryann Matykowski
October 30, 2019
Hi Amanda,
It can be challenging to get a handle on pricing. Personally, I don’t charge a different price for how many fans I apply. I have a flat fee for Classic and a Flat fee for Volume. Some lash artists charge by the hour. There is no hard rule on pricing. Check what others in your area are charging and if it seems reasonable, then use those prices for a baseline. You can adjust prices as your business grows. Best of Luck!